We've done this for a very fundamental reason.
Along with the rise of algorithmic technologies—which attempt to subsume our entire lived experience and guess what we might read, click on, and buy—a growing field in neuroscience believes that our fundamental function today is to predict. With all the information available to us, we'd like to predict ourselves: where we want to go, how long it will take, whom to spend our lives with... and what's going to happen to us.
Last year, at the advent of mankind's most unpredictable era in history, we made a bet.
We launched The Ken Southeast Asia. Convinced that our distinctive, deeply-reported journalism would power the predictive decisions our readers make daily, we've now amassed over one hundred and fifty stories from the region, and thousands of subscribers—business leaders, founders, and professionals of tomorrow.
We hope you enjoy the best of our reportage, and join us in predicting the future of business. It's only human.
See you tomorrow,
Sanjana
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